Magic experiences record start to ski season
Based on early results, Magic reports its Christmas holiday week saw a dramatic increase, up 25%, in skier visits over the Londonderry ski area's prior best post-1997 Christmas week period back in 2010. The good performance continued this week as Magic was one of the few areas to have continuous top-of- mountain skiing and riding during the Nor'easter with its sustained high winds and sub-zero temperatures which continued throughout the weekend.
"I'm really proud of the efforts of our employees and our equipment which delivered a very good product all Christmas week and especially this past week despite the extreme weather", said Geoff Hatheway, President of SKI MAGIC LLC. "From snowmaking, to grooming, to lift operators, to our guys helping parking cars, the frigid weather can really take a toll and everyone gave it their all to serve our customers and allow them to ski everywhere on this mountain enjoying all the new snow. The Red Lift also deserves a special shout-out for its uninterrupted service."
In looking ahead, the pre-sale of tickets online for the upcoming MLK weekend are already up over 50% versus last year. There's been some concern raised among Magic regulars that the ski area may become too crowded on big weekends. Magic, in turn, has a policy of limiting day ticket sales to a maximum of only 1,500 day-tickets sold for any specific day this season. This ticket sales limit is designed to keep lift lines no longer than 15 minutes over busy holiday periods when visitors stream to New England and at times encounter longer than normal lift lines.
"We want to keep the ski experience as crowd-free as possible, especially on the slopes where it matters most," remarked Geoff Hatheway. "Setting a sales limit assures our customers a more
relaxed and stress-free time here, even on the busiest holidays. While we don't like turning people away, and some would question it from a profit-making stand point, we think preserving what sets Magic apart to our skiers is more important than jamming too many people in here."
Magic will be open Thursday-Monday during the Martin Luther King Jr holiday period and its Black Line Tavern will have live music on Saturday and Sunday, with the Black Line Music Series featuring Jonny Davis & Six Feet Deep on Saturday from 8-11pm with no cover charge.
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